Insomnia Cookies is to Philly college kids what Captain Cookie is to GW students. I’ve come across this cookie truck several times on Temple’s and Drexel’s campuses, and have gotten something each time because it’s difficult to resist the temptation.
Most recently, I tried a White Chocolate Macadamia Cookie ($1.35). It was warm and crunchy on the edges and chewy in the center: a winning combination.
Compared to Captain Cookie, Insomnia offers a wider variety of cookies. The menu features classics like Chocolate Chunk and Snickerdoodle and specials like the S’mores Cookie and Triple Chocolate Chunk. The truck also serves brownies with toppings such as walnuts, Snickers and M&Ms.
The truck’s name comes from its concept: cookie delivery until 3 a.m. Insomnia Cookies was actually started by a Penn student who craved delivery late at night, but couldn’t get it because things aren’t open when college students are hungry. Here is the cute story of how the company got started from its website:
Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open. The concept was founded by Seth Berkowitz in 2003 from his dorm room while attending the University of Pennsylvania. Berkowitz started baking and delivering warm cookies to students late-night on campus… and Insomnia Cookies was born.
Along with cookie trucks, Insomnia Cookies has over 40 bakeries around the US. I’ve only ever seen the truck around, and the map on the website doesn’t really make it clear which locations are stores… so that remains a mystery! The only store I could find on Urbanspoon is now closed.
Insomnia Cookies have yet to come to DC, but they are available in NYC, along with other (farther away) locations around the country. I’m sure GW students would go crazy for late-night cookie delivery.