Sprinkles’ claim to fame is being the world’s first cupcake bakery. Since opening in Beverly Hills in 2005, Sprinkles has become a national franchise and a well-known brand. The popularity of cupcakes has taken over the country and our TVs. Candace Nelson, founder of the Sprinkles, is a judge on the Food Network’s Cupcake Wars.
As promised, I recently stopped by Sprinkles’ Georgetown location for Straight A Tuesdays, which is a promotion that gets you a free cupcake for bringing in an a paper or exam with an “A” on it.
Unfortunately, I went to Sprinkles in the evening when the selection had waned. The flavors they had left were not ones I would have gotten if I had been paying for my cupcake.
I went with a German Chocolate cupcake ($3.50), which is actually a special flavor available from September 13-29 (so it’s gone now…). This is how Sprinkles describes the flavor:
Sticky stuff may get a bad rap, but Sprinkles German Chocolate cupcakes will leave you licking your fingers for more. The topping on this Southern classic is a rich, golden caramel laced with fresh coconut and crunchy pecans. Piled high atop a light chocolate cake, you’ll proclaim a newfound devotion to all things sticky!
The frosting smelled heavenly, and tasted pretty good too. The cake part, however, was nothing special. I find that the greatest challenge of making a cupcake is making sure the cake isn’t bland. Baked & wired solves this by filling their cupcakes with dulce de leche (like in my favorite cupcake, the Tessita) and other delicious fillings.
I also tried the Dark Chocolate cupcake ($3.50), which reminded me of a Tastykake without the creamy center. Neither the cake nor the frosting were that special, but my boyfriend disagrees with that statement.
Sprinkles is really just another lackluster cupcake chain. Before the peak of the cupcake craze, Sprinkles stood out because it was one of the first bakeries in Georgetown dedicated exclusively to cupcakes. In the meantime, Georgetown Cupcakes‘ reality fame and baked & wired‘s reputation as being where the locals go have made Sprinkles irrelevant.
When this review was originally published, Sprinkles’ saving grace was that they would occasionally give out free cupcakes through secret words on Twitter.
Congratulations to our Facebook fan Aurora whose name is today's whisper word! The first 50 people to whisper "Aurora" get a free cupcake!
— Sprinkles Cupcakes (@sprinkles) October 1, 2013
Nowadays, you can rarely score a free cupcake at Sprinkles, but they do tweet out secret words for BOGO cupcake deals. Follow Sprinkles on Twitter at @sprinklesdc or @sprinkles if you want to stay in the loop.
THE BOTTOM LINE:
Do you agree with this assessment of Sprinkles? Do you think Sprinkles is the best cupcakery in Georgetown? We wanna hear from you! Drop us a note in the comment section below.
3015 M St NW (Georgetown)
Washington, DC 20007